Eloise Cruz is the founder and lead writer of LiveBusiness, an independent business blog she launched in 2025 from Phoenix, Arizona. After years of seeing business advice that felt either too vague or disconnected from real-world work, she created LiveBusiness to provide clearer and more practical guidance for people building, managing, and growing businesses. Eloise writes about entrepreneurship, small business strategy, marketing, leadership, productivity, finance, and the everyday operational decisions that shape long-term progress. Her approach is direct, useful, and grounded in the belief that business content should help readers make better decisions—not simply fill a page.