LiveBusiness started with a simple frustration. Founder Eloise Cruz spent years navigating the messy, often contradictory world of business advice online — articles that were either too vague to be useful or written by people who had clearly never run anything themselves. She wanted something different. Something grounded, readable, and actually worth bookmarking.
So in 2025, she launched LiveBusiness from Phoenix, Arizona, as an independently operated blog built around one straightforward idea: business content should help people make better decisions, not just fill up a page.
Who This Blog Is For
LiveBusiness is written for people who are actively building something. That might mean you’re running a small business, thinking about starting one, managing a team for the first time, or trying to get a better grip on your finances and operations.
It’s also for professionals who want to stay sharp — people who read during a lunch break, reference an article before a meeting, or spend Sunday evenings thinking through next steps. You don’t need a business degree to find value here. You just need to care about what you’re building.
What We Write About
The topics covered on LiveBusiness span the full range of what it actually takes to run a business. That includes entrepreneurship and startup thinking, small business strategy, marketing fundamentals, personal finance for business owners, leadership, productivity, and the day-to-day operational decisions that rarely make headlines but matter enormously.
We also cover broader business trends and workplace topics — not as a news outlet, but as a place to put those developments into practical context. The goal is always the same: leave the reader with something they can actually use.
How We Approach What We Publish
Every piece published on LiveBusiness is written with a specific reader in mind — someone who has limited time and wants clear, honest information. We don’t pad articles to hit a word count, and we don’t write about a topic just because it’s trending. If it doesn’t hold up as genuinely useful advice, it doesn’t go up.
We try to be direct without being preachy. Business content has a tendency to drift into motivational territory that sounds good but says very little. We’d rather give you a concrete takeaway than a vague call to “think bigger.” Practical always beats inspirational here.
Independent by Design
LiveBusiness is not backed by a large media company or a corporate content team. It’s an independent publication, and that independence shapes everything about how it operates. There are no sponsorship pressures pushing certain topics to the top, and no outside agenda influencing editorial decisions.
That independence also means the blog stays focused. Rather than trying to be everything to everyone, LiveBusiness stays in its lane — business topics, written honestly, for people who take their work seriously.
Built in Phoenix, Written for Anyone
The blog is based out of Phoenix, Arizona — a city with a genuinely active small business and entrepreneurship community. That environment has influenced the no-nonsense, get-it-done tone you’ll find throughout the site. But while LiveBusiness has local roots, the content is written for business owners and professionals anywhere.
Whether you’re running a shop in the Southwest or managing remote clients across three time zones, the challenges covered here are ones most business people will recognize.
What We’re Trying to Build
The long-term goal for LiveBusiness is to become a reliable resource — the kind of blog you return to when you’re working through a real problem, not just when you’re looking for something to scroll past. That means being consistent, being honest about what we do and don’t know, and respecting the intelligence of the people reading.
We’re not interested in overpromising. We’re interested in being useful. That’s what this blog was built for, and it’s what every article published here is held to.
Get in Touch
If you have a question about the blog or want to reach out directly, you’re welcome to contact the team at hello@livebizmag.com. We’re a small operation, so responses may take a little time, but every message is read.